I'm a Creative Director and Brand Strategist with over 7 years building identities for brands that want to mean something. My work sits at the intersection of brand strategy, visual systems with a particular focus on physical product brands where design has to earn its place on shelf and screen.

I've collaborated with branding consultancies and independent teams across food, fashion, tech, and real estate, leading projects from positioning through to final delivery. Featured three times on Behance for brand identity work, and twice as a speaker at Campus Party and WDC.